Aligning Brand with Popular Culture

Intuitive tracking by marketers is no longer good enough. With the complexity of the media landscape and depth of cultural influences at work, strategic brand management can only be achieved with uncompromising attention to the changing culture surrounding your brand.

Knowing the competitive landscape is not enough. You must know the cultural landscape, as well, or risk being left behind by your consumers. As their attitudes shift, does your brand keep pace, or does it become dated, out of synch, and unattractive to the audience that had previously embraced it?

Leapfrog’s application of Semiotics principles draws on our experience interpreting cultural signals as well as our experience with ideas from sociology and anthropology to help you understand in a more complete way the complexity of the culture surrounding your brand.

That understanding is the key to staying ahead of your competition and relevant to your audience.