Trends – Studying Cultural Changes For Better Brand Positioning

Cultural semiotics is a very strong tool for spotting trends and foreseeing the effects of cultural changes, both those currently underway and those looming on the horizon.

Leapfrog partners are trained semiotic analysts with vast experience carrying out cultural semiotics and trend studies. These studies help guide brands in their design, communications, and positioning planning both for new products and existing products in need of a competitive advantage.


Leapfrog's work and contribution was truly top class. The tools that they brought to the project, the research that they recommended/ utilized and the conclusions that were drawn for Raymond to take the decisions were sharp, incisive and a huge value-add to the project. I found the Leapfrog team committed, competent and truly passionate about the work they were doing."
— Deepak Khetrapal - CEO, Jumbo Electronics, Dubai