Brand Architecture – Creating Your Brand’s Identity
Too often, the pursuit of growth leads to a proliferation of brands and tangled, poorly defined relationships amongst the brands in a portfolio. The growth you seek is then stunted by the confusion you??™ve created in your consumers??™ minds.
The challenge in creating a strong brand architecture is identifying the core values beneath your brand overall and defining the key characteristics of individual product brands.
Leapfrog??™s experience in brand-equity studies, decoding of brands and understanding the evolving consumer/market dynamics allow us to create a family of brand personalities that complement one another and strengthen your position with your audience. It also helps us develop the optimal portfolio of brands for your business.