Brand-Aligned Service Culture: Building Your Brand
If your customer experience related benchmarking focuses on service excellence or even innovation in service, you will have trouble creating a strong brand-aligned service culture.
Strong brand-aligned service cultures require much stronger focus on the customer experience, customer-defined expectations, and the brand promise that provides them the peace of mind knowing what shape their experience with your brand will take.
This is where Leapfrog’s package of tools and consulting services, The Service Leap, excels. The Service Leap will help you make the, ahem, leap from good customer service to the fully differentiated customer service experience that build brand value and creates rabid fans.
What has been most satisfying for me is that for the first time we have really come together as a team and really worked well together on a different level."
— Regional Brand Head with a leading advertising agency