India Market Entry Strategy and Brand Building
India is a large and growing market. It’s sheer size and pace of change make it a complex market to enter for international firms.
Legal and regulatory environment
Distribution ecosystem
Cultural diversity
Infrastructure inconsistencies
Managing these complexities requires local market knowledge to complement the wider range of analytical and creative skills required of top flight brand consultants.
Leapfrog’s intimate knowledge of the Indian consumer mindset (and how it differs from category to category) allows us to position your brand to appeal to the typical value consciousness and aspirational nature of the Indian consumer mindset.
Leapfrog’s experience and presence in both the US and India means we speak your language – and the language of your target market. Here’s how we can help:
Exploration
If you are investigating India as potential market, we can help you assess the opportunity, identify the risks and understand the market landscape, including gaps in the market most likely to yield a competitive advantage.
- Industry and market analysis
- Competitive landscape
- Trade environment and practices
- Alternative entry strategies – opportunity identification, “white spaces” to play in, national vs regional approach, etc…
Design
As you move beyond the exploratory stage and are actively preparing for entry into the market, Leapfrog can help you design the product and brand mix for the Indian market, adapting your existing approach to fit the Indian market appropriately.
- Target market identification
- Consumer attitudes and behavior research and insights
- Consumer need identification
- Positioning strategy
- Brand architecture
- Communication strategy
Advisory
By helping identify the best partners and building strong relationships we ensure that execution goes smoothly. You’ll work with the implementation partners best suited to your immediate and on-going needs.
- Recommending and facilitating engagement with the right service partners
- Market research
- Design
- Marketing implementation
- Digital strategy
- Advertising
- PR