India Market Entry Strategy and Brand Building

India is a large and growing market. It’s sheer size and pace of change make it a complex market to enter for international firms.

Legal and regulatory environment
Distribution ecosystem
Cultural diversity
Infrastructure inconsistencies

Managing these complexities requires local market knowledge to complement the wider range of analytical and creative skills required of top flight brand consultants.

Leapfrog’s intimate knowledge of the Indian consumer mindset (and how it differs from category to category) allows us to position your brand to appeal to the typical value consciousness and aspirational nature of the Indian consumer mindset.

Leapfrog’s experience and presence in both the US and India means we speak your language – and the language of your target market. Here’s how we can help:


If you are investigating India as potential market, we can help you assess the opportunity, identify the risks and understand the market landscape, including gaps in the market most likely to yield a competitive advantage.

  • Industry and market analysis
  • Competitive landscape
  • Trade environment and practices
  • Alternative entry strategies – opportunity identification, “white spaces” to play in, national vs regional approach, etc…


As you move beyond the exploratory stage and are actively preparing for entry into the market, Leapfrog can help you design the product and brand mix for the Indian market, adapting your existing approach to fit the Indian market appropriately.

  • Target market identification
  • Consumer attitudes and behavior research and insights
  • Consumer need identification
  • Positioning strategy
  • Brand architecture
  • Communication strategy


By helping identify the best partners and building strong relationships we ensure that execution goes smoothly. You’ll work with the implementation partners best suited to your immediate and on-going needs.

  • Recommending and facilitating engagement with the right service partners
  • Market research
  • Design
  • Marketing implementation
  • Digital strategy
  • Advertising
  • PR
Leapfrog played a pivotal role in our India entry brand strategy for our personal care brand. They seamlessly integrated themselves with our marketing team and our advertising partner, providing us with meaningful insights about the youth in India and how to achieve our business objectives. They are not afraid to ask the tough questions and their ongoing interest in the health of our brand's growth is much appreciated."
— Vidya Vepuri - Founder - Zodhita Health Solutions - Pennsylvania