Brand Growth Strategy and Building Your Brand

Brand growth can come from the kind of inside-out thinking that focuses on incremental improvements to products and services. More often, though, breakthrough brand growth is achieved with outside-in thinking: fresh perspectives that lead to breakthrough opportunities.

Great opportunities for incredible growth don’t present themselves everyday. For them to present themselves at all, though, you must focus beyond the incremental. We focus on understanding the market and audience behavior first, defining the category and defining competitors’ strengths and weaknesses to find the best opportunities to drive growth.

The Leapfrog approach to strategy is very progressive and flexible ... the Leapfrog team's contribution to our project was tremendous."
— VP and Head of multi-company management team