New Product Development and Market Entry

Markets today are as competitive and saturated as ever as falling barriers to entry and shortening development cycles encourage competitors to jump into the fray. How do you uncover – and then quickly nuture – great ideas without getting left behind?

The shortest path, as any huckster worth his snake oil will tell you, is to give the people what they want.

That means mining consumer insights and attitudes to discover underserved consumer needs and allowing consumer-led creative thinking about market realities to push us toward re-imagining what is possible. We develop real intimacy with consumer behavior to challenge conventions and develop ideas for products that hit the market and feel both new and encouragingly familiar immediately.

The Leapfrog approach to strategy is very progressive and flexible ... the Leapfrog team's contribution to our project  was tremendous."
— VP and Head of multi-company management team