Knowledge Center

A Leapfrog Strategy Consulting blog post about brand identity & equity: “The Four Notes of Luxury Marketing.”

Marketers of luxury have four notes at their command, to play music with their consumers – product, service, experience and brand. To attract and retain high net worth consumers, get greater share of their wallet and to convert them into loyalists, fans and advocates is an ongoing challenge. In a competitive luxury market place, marketers cannot afford to pick one or two of the notes as their signature tune. They need to play the full chord of all four notes, while still highlighting one or two notes as their signature tune.

The Four Notes of Luxury Marketing