A Leapfrog Strategy Consulting Blog on Brand Repositioning & India Entry Strategy: Want to Market Valentine’s Day? Here’s How
Valentine’s Day is becoming established in India as a day of celebration in the calendar represents a triumph of marketing. It all began almost two decades ago, when a couple of youth brands such as Archies decided to promote gifting on Valentine’s Day as a ‘must do’ activity for young couples in love and the day itself as a particularly romantic day.
Want to Market Valentine’s Day? Here’s How