Does your brand need a makeover? Would you benefit from a Strategic Brand Audit, covering the history of your brand? How about identifying a compelling Brand Purpose? How about looking beyond consumers’ perceptions to tap into the power and energy of Culture?
Differentiation, distinctiveness and brand assets – how to take it all to the next level?
Creating Brand Blueprints and guidelines for strategic brand management. Leveraging brand for growth and strengthening brand love through campaigns.
We have successfully carried out projects around all the contemporary challenges of strategic brand management.
We have the experience and the know-how for applying Semiotics to the goals of Strategic Brand Development and Management.
Case Studies
Chambor
A Semiotic Brand Audit
The Challenge: A dramatic and significant shift in India’s make up culture had taken place due to the development and growth of Influencers and social media platforms. The brand needed to be re-imagined and re-constructed for future relevance. But before this could be effectively done, its historic evolution needed to be understood, its building blocks and core symbolic DNA identified.