In an environment of rapid change and hyper-competitive activity, the best practice of garnering consumer insights cannot be static. It needs to be open to new disciplines and methodologies.

We offer training in applied semiotics to consumer insights and marketing teams who are keen to stay at the cutting edge of their practice.

Training formats can be customised to the requirements of the Client, ranging from half-day to 2 day workshop sessions. At the end of a session, the teams will learn how to write research briefs that ask for applied semiotics as well as gain an appreciation for how decoding is actually done.

A group decoding of texts is an exhilarating and fun activity that is rich in insights. It helps marketers and insights managers to read collective minds beyond what consumers say.