Branded Content: What’s Culture Got To Do With It?

E-book on Branded Content Helps Address Challenges of Modern Day Branding!

Modern day branding and advertising has many touch-points and numerous channels, quite unlike old days of good old TV with ad inserts. Meanwhile brands have started producing content – some has worked and some has not.

This e-book will audit several branded content campaigns and analyse what worked and what did not. So you have real life examples and learn from those who have done it before.


The Reshaping Of Indian Minds

Presenting ‘The Reshaping of Indian Minds’ – a series of Semiotics driven reports that will examine how the Covid-19 pandemic is creating new meanings by transforming Indian mindsets and behavioural patterns.

Masks, Protection & Social Hygiene – An update nine weeks later

In the follow up to our first report, we trace how masks have developed in India since the pandemic began, and how these developments compare with the category forecasts we made back in April.

Citizens, Consumers & Brands

Recently-realised civic responsibilities have altered consumption behaviours. Should your brand then be approaching its audience as citizens, consumers or a mix of both?

Masks, Protection & Social Hygiene

The new hygiene practises are beginning to inculcate a vastly different sense of surrounding in consumers. Explore how your brand should be adjusting to this cultural reorganisation.