Visual semiotics
In this conversation, Anurag Vaish and Hamsini Shivakumar discuss the topic of visual semiotics and the meaning of pictures. They explore how pictures convey meaning, the different levels of interpretation, and the cognitive processes involved in understanding visuals.
Semiotics and marketing
Hamsini Shivakumar and Anurag Vaish explore the semiotics of packaging—how packs act as containers, communication tools, and cultural symbols. They unpack how design elements like color, shape, and typography create narratives that influence perception and emotion.
Signs and audience friendly design
In this episode, Hamsini Shivakumar discusses how digital apps can be designed using easy-to-understand iconography to make them more accessible to a diverse demographic - crossing barriers of class and language.
Packaging Semiotics Study: FAQs
Over the years, many Clients and partners have asked me many questions about packaging semiotics. They did so, as I have been a pioneer of applied semiotics in India. I have distilled the questions and answers below as an FAQ covering 17 points...
New Category, New Pack: The Case for Going Semio-Savvy
Entering a new category is one of the harder design briefs a brand can face. The incumbents have history — they have already shaped the consumer's expectations of what the category looks and feels like. A new entrant has to work against that familiarity while also earning a place within it, which means differentiation alone isn't enough..
Sugarfree Green Recoding packaging to catalyse growth
The Challenge: A dramatic and significant shift in India’s make up culture had taken place due to the development and growth of Influencers and social media platforms. The brand needed to be re-imagined and re-constructed for future relevance. But before this could be effectively done, its