Slide Know consumers beyond what they say
Read their minds for what they do not speak about.
Slide Belong while being distinctive

Semiotics helps identify the territories and codes
needed to create a distinct brand positioning.
Slide Let your brand own its colour
Semiotics peels the layered meanings of colour
to give your brand a strategic advantage.
Slide Design packs that activate growth
Semiotics helps you choose the signs and symbols
which can reshape perception and activate brand growth.
Slide Hit the right cultural notes Semiotics helps you tap into the energy of culture to
create a power brand.
Nutshell
LEAPFROG IN A NUTSHELL

India’s leading experts in applied semiotics for marketing

We blend our expertise in Semiotics with our multi-decadal experience in branding and consumer insights, to provide strategic guidance for brands.

How We Add Value

Applying Semiotics for Brands

We read signs at the source to provide you strategic support in four key ways.

Advantage Leapfrog

5 Reasons to Choose Us

  1. India’s leading experts in applied semiotics for marketing.
  2. A team of ‘sign-tists’ will work on your assignment, so that you benefit from collective eyes and minds.
  3. Expertise in semiotics plus multi-decadal experience in brand strategy and consumer insight.
  4. Highly actionable solutions because of our prior experience of working with creative teams, marketers and business thinkers.
  5. A team that is passionate and outspoken, we are very collaborative and we stand up for what we believe in.
our strategy

Our Approach to Assignments that we undertake

Sensitivity

to context, category & culture

Reading and decoding signs for meaning requires sensitivity to context, category and culture. The decoding proceeds in circles that extend outward from the signs.

Blend

of tools & frameworks

We don’t do templated analyses. We select the frameworks and tools for each mandate and provide customised guidance via insights.

Teamwork

inside & outside

We believe in working together as a team, within Leapfrog and with your marketing teams and agencies.

Flexibility

to combine with other research methodologies

No single methodology can provide all the answers and insights. That’s why we work with partners in qualitative research and analytics

Rigour

in insight mining

In our quest for insight, we aim for width, depth, richness and nuance. This ensures that our decoding and synthesis goes beyond the obvious.

Actionability

in recommendation

We make our recommendations fully actionable so your teams can achieve the desired results.

140

Years in
Business

300
+

Clients

Global Access
Via
Semiofest

Behavioural
Science
Partnership with
BIAS

Content x Culture
in BuzzInContent

Papers
Presented
at National &
International
Conferences

testimonials

What People Say

read our blog

Featured News and Insights

We are India’s top experts in Applied Semiotics for marketing.

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