About Sumeet Anand
Sumeet Anand is a Marketing Semiotics expert with interests in cultural insights and brand strategy. His areas of work at Leapfrog include decoding contents through a semiotic lens, analyzing popular culture for trends using qualitative methodologies and advising clients on future ready culturally attuned go to market strategies.
He has 12+ years of experience spread across market research (Nielsen and IMRB, a Kantar Company), consumer insights, brand management (Akzo Nobel India Limited, makers of Dulux Paints) and consulting (Leapfrog Strategy Consulting) in the Indian market. He holds an MBA with specialisation in Advertising and has submitted his PhD in Marketing Semiotics.
He is a curious observer, imaginative thinker and a collaborative mind who loves to work through narrative building and storytelling. A nature lover, his favourite activities include exploring places, meeting people and trying cuisines as a traveler on budget. Sumeet strives to practice the philosophy of balance in life. He is a trained Hindustani classical vocalist, and practitioner of the Dhrupad style.