Semiotics provides strategic guidance on the use of signs and symbols, especially for packaging. Design teams have their own intuitive appreciation of visual language and symbols and ways to explore them creatively. Yet, as creative thinkers, they may not have a full understanding of the connection between signs and business results.
That’s where a systematic cataloguing of signs and symbols, decoding the visual language of a category (e.g. whisky or body lotion) or a concept (e.g. protection or luxury) can bring rigour into the process and provide a structured springboard for the creation of packaging design as well as other types of graphics and graphic design.
We have extensive experience and proven business results in providing design support for packaging, brand identity and other types of graphics development.