Content X Culture
We offer a point of view on the intersection of content and culture. Written as a weekly article for the BuzzinContent platform, our articles explore how branded content contributes to culture and draws from it, in reshaping the consumersâ mind space.
If you work in content marketing or are considering investing in branded content, as a marketer, our articles will inform, inspire and guide you in your effort. They will help you avoid obvious pitfalls and indicate the benchmarks to reach for.
LGBTQ+: What's your stance as a brand and marketer?
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical
How brands can devise content strategy around Christmas in India
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people
How brands should go about sponsoring film festivals
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the important things to be kept in mind before starting work on sponsorship ideas for film festivals
Stand-up comedy is not Kapil Sharma's comedy and why that matters for branded content
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can best leverage stand-up comedians to form a connect with the youth
The Creator economy: What's the difference between big city and small-town influencers?
Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share the differences and the varying USPs of influencers coming from metros and those from the not so prosperous parts of the country
Dating apps as agents of culture change: How they are going about doing cultural re-engineering
Hamsini Shivakumar, Founder of Leapfrog Strategy Consulting, writes that big-budget brands like Tinder and Bumble have made branded content their format of choice. They are focused on normalising dating, removing the negative stigmas of âhook-up' culture and laying the grounds for the longer-term development of dating practices in India
Here's why male-centric brands need to adapt to the cultural changes
Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes about how male-centric brands can navigate the complicated terrain of gender identity and gender discourse, and why they need to define their position
Women's innerwear category depicts how shopping behaviour change be catalyst for cultural change
Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change
How the Semioscape of K-Beauty has got the new generation of Indian women hooked
Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how K-Beauty has changed the rules of the beauty care game in metro India