Semiotics has a lot to offer to inquisitive marketers and researchers who wish to expand the frontiers of their marketing and communication knowledge. At Leapfrog we are aware of two primary challenges or road blocks one encounters, when on the pursuit to gain a deeper understanding of Semiotics
Challenge 1: Where do I even start?
Semiotics methodological foundations are deeply grounded in theoretical concepts like âStructuralismâ, while the methodology is very potent for all practical research purposes. So do you start from academic literature or do you take a short term course on Semiotics?
Challenge 2: Isn’t it too complex?
Like every methodology with strong theoretical foundation, Semiotics has its own lingo and its rules of application. So, with no or very little formal training in the concept, how does one learn these concepts with ease?
Worry not, your search ends here! As expert applied semioticians we not only empathize with these very common and legitimate challenges, but also have a fun solution for the same.
Here we have collated a list of videos that take you from the basics of theoretical semiotics to newer developments in applied Semiotics