Q&A is a series of conversations and dialogue between a Semiotician and a fellow Professional who works in allied areas and hence uses Semiotics. This includes brand strategists, communications professionals, behavioural scientists, qualitative researchers, design thinkers and so on.
It is written in the format of a dialogue between
A Curious Seeker and A Friendly Teacher.
To all the curious seekers out there in the world, my hope is that this series will leave you better informed and engaged enough to fuel your curiosity further.
This blog post is addressed to all behavioural scientists, practitioners, students and those generally interested in the science behind consumer and human behaviours, with a goal of bringing about behaviour change.