For Beginners: Introductory

The Quest for Meaning by Marcel Danesi

Semiotics - the Basics 2nd Edition by Daniel Chandler

Introducing Semiotics - A Graphic Guide, Paul Cobley & Litza Jansz


For Beginners: Branding & Marketing

Creating Value - the theory and practice of marketing semiotics research - Laura Oswald

Using Semiotics in Marketing - Rachel Lawes

Using Semiotics in Retail - Rachel Lawes


For Beginners: Interpretation

Visible Signs - An Introduction to Semiotics in the Visual Arts - David Crow

This Means this, This Means That - A User's Guide to Semiotics - Sean Hall

Ways of Seeing - John Berger

The Golden Triangle, An ethno-semiotic Tour of Present Day India - Arthur Asa Berger

Women, Fire & Dangerous Things - George Lakoff



The Routledge Companion to Semiotics - Paul Cobley (Editor)

The Routledge Companion to Semiotics & Linguistics - Paul Cobley (Editor)

The Forms of Meaning - Modelling Systems Theory and Semiotic Analysis (Marcel Danesi)

Handbook of Brand Semiotics - George Rossolatos (Editor)

Narratology - Introduction to the Theory of Narrative - Mieke Bahl

Introduction to Peircean Visual Semiotics - Tony Jappy

An Introduction to Cognitive Linguistics - Friedrich Ungerer and Hans Jorg Schmid