Logos and Brand Identity of Sports teams
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...
Brand Semiotics
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...
Expressing emotions through symbols
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics...
Brand Misattribution: The Wrecker of Marketing Investments
In the last two conversations that we had, you had described two problems that are often categorized as brand perception...
Brand Strategy and Semiotics: Fuzzy Brand Image is Caused by Poor Semiotics
In the last conversation that we had, you had explained how cultural misalignment comes about for brands and advertising....
Marketing Semiotics
Marketing semiotics decodes products, packaging, categories and culture as meaning systems to gain deeper insight into underlying mental models as well as learned concepts. These are the hidden influences behind consumers’...