Reading Decoding Discourse
In this infographic we explain what it is, how it is useful for marketing and branding, why it is important and the benefits of reading discourse...
Cultural Semiotics
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...
Shifts of meaning and Culture change
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics...
Rhetoric and Cultural Semiotics
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics...
Objects as Symbols in Culture
In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics...
Culture first or TG first
In this article, we explain our Culture First viewpoint, what we are talking about as well as its benefits for consumer insight and communication.
How can Semiotics solve Cultural Misalignment?
This dialogue is addressed to my fellow brand strategists and planners at communications agencies as well as marketers.