Learning Centre

LEARNING CENTRE

A Go-To Space to learn about Semiotics and
its applications in an easy way

Explained:

Explained is a series of articles that explore many topics in some depth, clarifying common confusions and doubts. Topics discussed include colour semiotics, cultural misalignment and many more.

Infographics:

These visually break down complex ideas, offering an easy way to process Semiotics. Topics include Semiotics vs Qual Research, Semiotics vs Quant Research and more.

Podcast:

Our Semiotic Eye Podcast features conversations between our founder Hamsini Shivakumar and Anurag Vaish, the founder of Mentza, on everything Semiotics.

Video Guides:

Some folks learn by best reading and others by watching videos. We have put together a curated set of videos through which a learner can get exposed to concepts and applications of semiotics.

Articles & Essays:

For people who want a quicker read and are impatient to get to applications in marketing, these are curated articles written by practitioners and users of applied semiotics from various parts of the world.

Book list:

Books are always a good place to start for acquiring knowledge. We have put together a curated set of books, grouped by theme and meant for beginners as well as advanced learners. There are plenty of choices to put together a personal favourites list.

We will be regularly adding material to the Learning Centre which we have intended to be a dynamic space.  So regular visits here could easily add to your knowledge of theoretical and applied semiotics.