Colour Semiotics

In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...

Colour Semiotics in Action

In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...

Packaging Semiotics

In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...

Signs and Audience Friendly design

In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics...

Visual Semiotics

In this conversation, Hamsini Shivakumar leads a discussion on the topics of reality and representation in semiotics. The conversation explores the nature of reality...

Colour and its Myriad Meanings: A semiotic perspective

Colour is the most commonly associated sign or aspect of semiotics for branding and marketing. Colour as a sign...

Changing the Narratives of Black – The Cred Story

I still remember a lot of gush and chatter around Cred. While most people of my generation were installing cred out of FOMO, the semiotician in me got curious...

3 great semiotic hacks to up your UI / UX game

While these tips may come in handy for you the next time you work with your UI/UX design, we are convinced that there is great scope to create differentiation...

How Have We Mastered Navigation?

Put semiotically – ‘How have we managed to understand, internalize and memorize the meanings and functionality of almost any UI/UX ?’ Semiotics has a few answers...