Naheed is the Associate Director: Cultural Insights and Semiotics at Leapfrog, with 6+ years of experience across advertising, brand strategy, and cultural research, and a keen curiosity about consumer behaviour. Having worked with Schbang, FCB Interface, Sideways Consulting, and Dentsu Webchutney, she brings both analytical rigor and cultural instinct to decoding meaning and shaping brand narratives that actually land. 

When not decoding brand narratives, she’s found looking out for shifts in food systems and food culture, because culture shows up strongest on our plates.