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THERE’S AN INVISIBLE FORCE COMING AT YOUR CATEGORY. ARE YOU READY?

By Hamsini Shivakumar At one point, a couple of months ago, predicting the future post Covid, had become a parlour game among marketing, advertising and insights professionals, with everyone having their own theories about what could happen. I found the arguments usually framed around two stances or positions. The first was ‘human needs are unchanging,… more >

COLLECTIVE ACTION IS NOT JUST ANGRY ACTIVISM, IT IS INSPIRING HOPE AND POSITIVITY

Once Upon a Doug is memorable because it realises that the world has grown tired of poverty porn and there is more to social good than marketing the grim details of life. A non-profit initiative, it sells cloud-shaped baubles stitched from recycled fabrics by women from cotton-farming communities. Dependent on erratic monsoons for cotton-farming, a… more >