Author: Leapfrog
16 JanWhat is semiotics

Reality and Representation

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02 AugUncategorized

Culture First or TG First: Which Way to decode the Indian Consumer Mindset?

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02 MayUncategorized

Demystifying Semiotics: A Primer on How to Do Semiotic Decoding

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30 JanSigns and Behavioural science

The Meeting ground between Signs and Behavioural Science: Part 2

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30 JanSigns and Behavioural science

Signs, Behaviour and Behavioural science: Where is the Meeting Ground?

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23 JanBrand Strategy

Brand Misattribution: The Wrecker of Marketing Investments

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16 JanBrand Strategy

Brand Strategy and Semiotics:  Fuzzy Brand Image is Caused by Poor Semiotics

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09 JanBrand Strategy

Cultural Misalignment:  The Hidden Derailer of Brands

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03 OctUI UX

Changing the Narratives of  Black – The Cred Story

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14 SepUI UX

3 great semiotic hacks to up your UI / UX game

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